Ha-Ha! Gotcha!

Well, they say it is good to be able to laugh at yourself …

So, I took this nice new 2960G-24TC, and I placed it front-down on the floor so I could get at the back panel easily, and I plugged in my console cable, and my power cable, and … absolutely dead!

So, I pick it up to work out what is going on, and it suddenly comes up with:

Base ethernet MAC Address: <omitted>
Xmodem file system is available.
The password-recovery mechanism is enabled.

The system has been interrupted prior to initializing the
flash filesystem.  The following commands will initialize
the flash filesystem, and finish loading the operating
system software:
    flash_init
    load_helper
    boot

switch:

So, I unplug the power cable, and plug it back in again, and it comes up with:

Base ethernet MAC Address: <omitted>
Xmodem file system is available.
The password-recovery mechanism is enabled.
Initializing Flash...

So I put it back down on the floor …. and nothing more happens … until I pick it up again! Etc.

This went on for a good five or ten minutes.  What is going on?  I suppose it is obvious to anyone that has already fallen into this trap!